About Adam

I’m a musician.  I used to be a barista.  These days I still appreciate great coffee. 

I work in digital marketing.  I love working with clients to help them succinctly and beautifully communicate what their organisation has to offer.

I’m also the founder of Business Advice which is a group supporting men in business.

More About Adam Here.

My Blog

survivorship Bias Abraham Wald Planes

Survivorship Bias

During World War II, fighter planes would come back from battle with bullet holes. The Allies initially sought to strengthen the most commonly damaged parts

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